In the beginning

When I was young, I was fascinated by airplanes flying overhead, dreaming of one day piloting one myself. However, I also found myself drawn to the work of my father, an electrical engineer, who had a knack for repairing broken appliances and bringing them back to life. This early exposure to engineering sparked my interest in fixing and building things.

As a teenager, I stumbled upon the world of advertising and was captivated by the power of words to influence perception and behaviour. This discovery led me to pursue copywriting as a skill, eager to wield language as a tool for change.

After completing college, I found myself at a crossroads, torn between my passion for marketing and a desire for something more. In 2018, I landed a role at an experiential marketing agency, where I had the opportunity to create immersive brand experiences for companies like Jameson, Martell, Procter and Gamble, and GB Foods. It was during this time that I witnessed firsthand the impact of strategic thinking and creativity in connecting brands with their audiences.

Betting on myself

My motivation

I'm fueled by the joy of fostering connections, building meaningful relationships, and creating memorable experiences through events. I thrive in environments where I can bring people together, facilitate connections, and cultivate a sense of community.

Seeing the impact of these connections and the positive energy they generate drives me to continue creating experiences that bring people closer together.