Bringing convenience to business transactions through the Impact of nomba’s POS terminal feature
My role
Research
UI/UX Design
Deliverables
User Interviews
User Flow
High Fidelity Designs
Team
Head of Design: Haruna Godwin
Support Designer: Victor Onazi
Engineering: Damilola Oladipo
Duration
2 Months
Overview
Traditional payment methods were a roadblock for businesses, especially those serving the unbanked population. Nomba, a FinTech solution, bridges this gap by providing a digital payment gateway and mobile POS system.
This case study explores how Nomba empowers businesses through efficient payment processing, expands their reach to the unbanked segment, and fosters financial inclusion, ultimately creating a more robust financial ecosystem.
25%
Increase in engagement on platform
500,000+
Daily transaction volume
$16M
Daily transaction value
10,000+
New businesses onboarded
The underlying business challenges
Nomba, a company dedicated to creating tools for businesses to manage sales, money, and payments, faced a significant challenge: streamlining the process for businesses to acquire and utilize POS terminals. Previously, businesses had to visit the physical offices to get these terminals, causing delays and inefficiencies. The goal was to create a seamless experience within the app for businesses to purchase, receive, and start using the terminals with minimal effort.
Current market insights
In West-Africa, payment collection is a critical component of business operations. Many businesses rely on POS terminals to accept payments, but the process of acquiring these terminals can be cumbersome. Insights from the market revealed that businesses needed a more convenient way to obtain and set up POS terminals. Competitors were already offering streamlined solutions, making it essential for Nomba to enhance its offerings to stay competitive and meet customer expectations.
Aligning needs and pain-points
To ensure the design of the POS terminal feature was rooted in real user needs and pain points, I conducted comprehensive research, which included both quantitative and qualitative methods. The goal was to gather a deep understanding of the experiences of businesses already using the Nomba app and those of potential users.
User Interviews
Conducted a series of in-depth interviews with a diverse group of business owners and managers who were current users of the Nomba app. The interviews aimed to uncover their experiences with acquiring and using POS terminals, as well as their overall payment collection processes.
Key Insights
Users expressed frustration with the traditional method of acquiring POS terminals, which often involved multiple visits to a physical office and long waiting times.
Users emphasized the need for flexible delivery options, preferring that terminals be delivered directly to their business locations or homes to save time and effort.
Users highlighted the importance of having an easy setup process. They wanted terminals that could be set up quickly without needing extensive technical support.
Biography
Sophia is a dynamic and ambitious entrepreneur who has been running her boutique for the past six years. Her store is located in a busy shopping district, attracting a diverse clientele. Sophia values efficiency and customer satisfaction, always looking for ways to streamline her operations and improve the shopping experience for her customers.
Pain-points
• The inconvenience of having to visit physical offices to acquire POS terminals
• Delays in receiving POS terminals, which can disrupt business operations
• Complicated setup processes for new equipment, taking up valuable time
• Limited support and resources for troubleshooting issues with payment terminals
Biography
David is a seasoned business owner with over a decade of experience in the food and beverage industry. His café is a local favorite, known for its friendly atmosphere and quality products. David is always on the lookout for innovative ways to enhance the customer experience and improve operational efficiency.
Pain-points
• Frequent trips to physical locations to get new POS terminals, which are time-consuming
• Long waiting times for terminal deliveries, affecting daily operations
• Technical difficulties during setup, requiring external support
• Lack of comprehensive support resources for resolving terminal issues
From vision board to Figma frames
Based on the research findings, I designed a solution that integrated the POS terminal purchasing process into the Nomba app. The key features of this design included:
User-Friendly Interface: A simple and intuitive interface that guided users through the terminal purchasing process.
Step-by-step instructions and support within the app to help businesses set up their terminals quickly and start accepting payments immediately.
Options for businesses to select delivery preferences, ensuring they received terminals at their convenience.
Highlighting Key Screens
Home Screen
Easy access to the POS terminal feature from the main menu.
Product Selection Screen
Clear display of terminal options with detailed descriptions.
Delivery Information Screen
Simple form for entering delivery details.
Order Confirmation Screen
Summary of the order with a final confirmation button.
Delivery Tracking Screen
Step-by-step view and tracking of your order
POS Terminal Activation
User sets up terminal by entering the serial number at the back of the terminal in the app to activate the terminal.
Activation Confirmation Screen
Terminal is ready to use, and the business can start accepting payments.
What’s in the box?
Conclusion
The introduction of the POS terminal feature within the Nomba app significantly enhanced the user experience, providing businesses with a convenient and efficient way to acquire and set up POS terminals.
This innovation not only streamlined the payment collection process for businesses but also reinforced Nomba’s commitment to solving customer pain points through thoughtful design and technology.
The positive feedback and increased adoption rates following the release of this feature underscored the importance of user-centered design in creating impactful business solutions.
